3D computer graphics have revolutionized movies and video games. Virtually, anything that can be imagined can now be created through the magic of computer generated imagery (CGI) – monsters, alien landscapes, past civilizations and so on. But what does that have to do with your business? Let‘s talk about it more.

Many people are involved in the business of creating and selling ideas, whether it is a new invention, software development or any other creative project, that means being able to show those ideas to potential customers, clients, or investors. With 3D computer graphics, that conceptualizing and visualizing process has entered a whole new era. Here are some key areas where 3D modeling has revolutionized today’s presentations:


At the early stages of an architectural project, one often has to sell the idea to clients, managers or even land use boards. Rough sketches have their uses, but with today’s 3D technology, there is no reason not to build a model. Realistic stone, glass and wood textures can bring even a simple concept sketch to life. A 3D architectural model can also be used to create a “fly-through” video to give the feeling of moving around or through the structure.

Product visualization

A new display concept may be difficult to describe in words. 3D modeling technology enables you to show your new idea from all angles, or even create a video that moves around the model. The finished booth of the required object can be showed.


The realistic and detailed visualization of the created concept that could be viewed from many angles can be showed with 3D modeling. It speeds up the development process by allowing you to show a photo-realistic model without the costs of building a prototype, which in the engineering industry costs a lot of time and money.

Video and TV presentation

Video is becoming an increasingly vital part of any company’s promotion. Adding video content to your website – a great way to create interest in your products or services, reaching more audience. And with today’s 3D modeling technology, even smaller firms can look big. Animating your logo for a sophisticated video intro is a simple process. Animated introductions and virtual background sets or graphics can add interest to even the most mundane “talking head” videos.


For novels, e-books and other creative projects, 3D technology can help to show your imaginary world to potential publishers, readers or investors. A rich and detailed world can be created using 3D modeling and custom textures. You can use a 3D rendering as your cover illustration, or even animate the model for a short promotional online video.

The power of 3D modeling

In today’s information age, it is often all about selling your ideas and creative concepts. That means, being able to conceptualize and visualize those concepts so others can appreciate them. 3D modeling technology makes visualization process faster and easier than ever before, so every business should take advantage of it.

Check out how „Pixpro“ team adapted the 3d modeling to create a photogrammetry based software solution right here.